Alexa Jewels, your diamond jewelry experts
Introducing the "obscura" Line
Sterling Silver Fishbone Necklace
Since our inception, the products that we've offered have been more traditional in design. One of the things that has distinguished us from other wholesale distributors is the fact that all of our pieces have the added sparkle and allure of diamonds. While we have been able to offer all of our diamond jewelry at a tremendous price-point, some of our customers have expressed an interest in having us provide a more informal line.
We have responded! It is our intention to offer a more informal collection that will be called Obscura.
In the past we have distinguished ourselves through our low-cost diamond jewelry, and now we're going to stand out with the addition of these more "obscure" selections. We feel that pieces like this fishbone necklace will allow our customers to make bold statements and proudly showcase their individuality.
What makes the fishbone pendant particularly wonderful is its fortuitous beauty—to take something otherwise primitive and transform it into something so uniquely elegant. In many respects it is the ultimate display of raw and unguarded emotion.
For a limited time, we will be offering this sterling silver fishbone necklace for free with the purchase of $150 or more from our elegant diamond collection. This way, you can "have your cake and eat it too." You'll get to dazzle with diamonds for those formal nights out on the town or add a casual accent to that comfortable t-shirt.
By providing this promotion, it also gives us the chance to evaluate your satisfaction of this first informal piece before we welcome new additions to the collection. So, please provide your feedback, as that helps us to continuously improve by always offering the finest products and service that we can. We are truly excited about this new line of products and we certainly hope that you will as well.
